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Difference between ERP and CRM systems and how they can be Integrated.

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Difference between ERP and CRM systems and how they can be Integrated.

The main difference between CRM and ERP is that CRM is focused on the customer, while ERP is focused on the organization. CRM systems track customer interactions and data, while ERP systems track financial and operational data.

Customer Relationship Management manages customer relationships and drives revenue growth by streamlining front-office activities like lead management, maintaining customer relationships, sales and marketing, customer experience, customer support, and service. It typically includes modules for managing leads, contacts, opportunities, campaigns, and customer service. The goal of a CRM system is to improve customer relationships and increase sales and customer satisfaction.

On the other hand, ERP Enterprise Resource Planning manages the back office activities which are non-customer-facing activities that occur behind the scenes to keep the business running smoothly including but not limited to accounting, inventory, human resources, and supply chain management. The goal of an ERP system is to provide a centralized view of the company’s operations and help it operate more efficiently.

You might be wondering if it is possible to have the two software integrated. The answer is yes. Both systems can be synchronized. With one managing the front-end customers and one managing the back-end business processes. No matter what industry you’re in, your enterprise will have all the aggregate information it needs to make more informed decisions regarding how to maintain and improve your business relationship with customers.

In addition, working cross-departmentally with an integrated, connected staff allows everyone to perform their jobs more efficiently. Imagine sales and operations teams being able to work together. It will be much easier to move customer contracts through the approval process when they have real-time data access. When sales and operations teams have real-time data access, they can move customer contracts through the approval process much more quickly. Being able to have same-day signing due to simplified processes, centralized information, and speedy execution of documents.

Incorporating both ERP and CRM software into your business can transform your company. Talk with the EpesiCloud team to determine which solution is the best fit for your business needs.

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